Presto Labels Blog

What is an Unwind Direction?

Posted by on January 26, 2018

If your labels are to be provided on rolls, it is important to determine an unwind direction. The unwind direction tells your label converter which way you would like your labels to be unwound from the roll.

When quoting a label, the first dimension is always the width. Most of the time, your label placement will optimize the use of the material during the printing process. The width and length of your label will determine how your label is laid out on the material and what type of unwind direction you can produce. If using existing tooling to cut your labels (not laser cutting), your unwind position will have to correlate with the direction your die is laid out.

If applying your label with automatic labeling equipment, the direction is usually dictated by the equipment. If applying your label by hand, you might want your labels wound in, so the face of the label is protected from light and dust, or you may want to choose an unwind direction that is more convenient to handle while quickly removing the label from the roll and applying it to the product.

Label Unwind Chart

What is TPI?

Posted by on August 1, 2017

Perforations are classified by burst and tear strength or TPI (teeth per inch or ties per inch). The length of the cuts and how close together Presto applies the cuts in the perforation will affect how easily your label will tear from the roll. The Burst Strength is a measurement of how much pressure is needed to separate a label at the perforation. Tear Strength is a measurement of how much resistance the perforation offers in preventing the label from separating from the roll.

Presto Labels can apply a perforation between labels so that a label can easily be torn off the roll. (You would only add a perforation if you are applying your labels by hand.) A 10 TPI is standard; however, since Presto Labels cuts their digital labels with lasers, you can change your TPI without tooling charges. Labels that are applied by machine cannot be perforated at the gap (space between labels) because the tension applied by the machine will tear the liner at the perforation.

You might want to add a perforation to the face of your label so that someone can easily tear off a section of the label. Add a vertical or horizontal perforation to the face of your label so that it can easily fold around corners of a carton or product. When you are designing your label, remember the perforation can be part of the architecture as well as the function of your label.


CMYK vs. RGB Color Mode

Posted by on June 8, 2017

There are different color modes a graphic designer uses when preparing artwork for print (CMYK) and screen (RGB).

CMYKIf your printer is using a digital press, they will use 4-color process inks. The inks used are Cyan, Magenta, Yellow, and Black, or CMYK. These transparent inks are broken into dots that overlap in different combinations to create a wide variety of colors. Take a magazine photo and look at it through a magnifying glass. You will see the cyan, magenta, yellow and black dots that make up the printed photo.

CMYK is a subtractive process, which means that cyan, magenta, and yellow inks are combined to create thousands of other colors. In theory, if the first three colors are overlapped, you would get black. But in reality, the result of this combination is a muddy, dark-brown look. Therefore, black has been added to completely remove the light from the printed picture, which is how the eye perceives the color black.

RGBOnline graphics, such as those used in a website or on television, break down light into Red, Green, and Blue (RGB). RBG is an additive color process in which red, green and blue light are overlapped in different combinations to create thousands of other colors. In theory, if these colors are overlapped, the result would be pure white.

So, how does this all apply to your label?

If you are viewing your label’s artwork on a computer monitor in RGB mode, you will be disappointed in the color when your label is printed. RGB offers a much wider range of colors than CMYK, and RGB colors are more vivid than CMYK. Because you see color through the light of the monitor, many of the colors you see cannot be duplicated using CMYK inks. Have your designer convert the file to CMYK and print it on a color printer. This will give you a better idea of the printed color of your label.

The material you choose for your label will also impact color. White materials have tints, and uncoated papers absorb ink, which can make the color less vibrant. Although calibrated to industry standards, different printing presses can produce different results. If you need to match a color or sample, please provide that color or sample to your printer. If this is the first time your converter has printed your labels and color is critical, we suggest you pay for a printed press proof. You will be able to see how your labels look printed on your selected material with your printer’s equipment.


Keep Telling Your Story

Posted by on April 4, 2017

Jam & Jelly

A business grows out of a unique idea or passion, and it takes hold as a community of customers invests in the idea or passion through the purchase of the product. To keep the business alive, the brand must keep telling their story and creating new stories as the business develops. Today’s custom content marketing is just that: telling your unique story, your way. Whether you create YouTube videos, Facebook posts, emails, or a blog, informative content told through compelling stories builds trust and inspires profitable buying decisions.

Presto Labels helps you visually illustrate the passion, fun, and personality of your products through the design of your product labels. Our laser cutting allows any creative cut or perforation necessary to express the personality of your business. Plus, you can choose from a variety of ink options, including:

  • varnishes
  • overlaminates
  • sparkly metallic, clean white, textured, clear, and fluorescent materials
  • opaque white ink
  • variable black printing

With all we have to offer, we make it easy for you to establish a recognizable brand—a must in today’s fast-paced world.

Your label, your product, your story—keep telling it; keep selling it!


Create a Unique Look with White Ink

Posted by on March 20, 2017

Opaque White Ink Printed on Metallic Material

Presto Labels offers 4-color process digital printing with the option to print opaque white ink and a variable black. Opaque white ink provides the opportunity to create unique effects on clear and metallic materials.

Use opaque white ink as an undercoat for colors on clear materials to brighten type and graphics; otherwise, the transparent 4-color process UV inks will appear faint and understated when the label is applied. You can also back your graphics with opaque white ink if you are creating an image that is reverse printed and viewed through a clear container.

Print opaque white ink beneath 4-color process colors on metallic substrates to create areas you do not want to be metallic. Print 4-color process transparent colors over metallic areas to create exciting metallic colors. Whichever way you choose, Presto Labels can help you create the most appealing version of your product.


Product Labels with a Soft Touch

Posted by on February 2, 2017

Presto Labels' Matte Overlaminate with a soft touch

Tactile qualities of your label can be extremely important. Presto Labels’ soft touch matte overlaminate can ultimately help boost your product’s perceived value and quality. Shoppers like to touch products they are interested in purchasing, and studies show that if a shopper touches or picks up the merchandise, they are more likely to buy it. Presto Label’s matte overlaminate has a soft, satin look that begs shoppers to touch!

Call Presto Labels and ask for a label sample with our soft-touch matte overlaminate. You’ll see why shoppers can’t keep their hands off our label products!


Craft Product Labels

Posted by on January 10, 2017

Materials for the "homemade" look

Consumers are paying higher prices for products that are homemade, farm-to-table, include distinct new flavors, or are made in unique small batches. Consumers want simple, recognizable ingredients, transparency, and a clean label. To depict the craft product experience, brands take out the glitzy, polished look and turn to textured, earthy papers.

Create your product’s craft look with Presto Labels’ Kraft, Estates #4, #8 and #9, or Classic Linen, Classic Crest, and Classic Birch materials. And with a printing minimum of only 100 labels, Prest Labels can truly accommodate your small batch needs.


Can Shrink Sleeves

Posted by on December 15, 2016

Craft Beer Shrink Sleeves

Presto Labels now offers shrink sleeves for 12 oz. cans, 16 oz. cans, 32 oz. Crowlers and 750 ml aluminum bottles!

Those in the beverage industry are facing challenges with having to order large minimums of printed cans and not filling all the cans they order. They want better graphics and smaller custom runs that make their product stand out in a crowd. To solve these challenges, many in the beverage industry are turning to heat-applied shrink sleeves on cans.

If you have ordered too many printed cans, don’t throw them out! Presto Labels can create cover-up sleeves to repurpose those cans. We offer 360° graphics printed with the highest quality 7-color digital press, or a 10-color UV flexo press, to create consistent shrink sleeves at any quantity (minimum of 500 sleeves). Reverse printing on the inside of clear heat shrink film provides scratch, fade, and moisture resistance, making shrink ideal for the beverage industry.

Presto Labels can help you with turnkey solutions—from a small can run to a truckload order—out of our Chicago location. We have Rexam 12 and 16 oz. cans in stock waiting to be sleeved. Or, contact your local co-packer or mobile canner for sleeve application.

Presto Labels’ in-house design team can help bring your concept to reality. We can provide actual can mock-ups to completed and sleeved cans, delivered to your co-packer and ready to fill. Free prototype proofs are provided on all new orders.

Have other sleeve projects?  Call us to discuss your shrink sleeve project.

 


Seasonal Labels

Posted by on November 3, 2016

People are always looking for reasons to purchase gifts for others and themselves. So why wouldn’t you rebrand your product for the holidays to increase sales? By simply changing your product’s label, you can instantly change your product to an amazing gift.

Don’t only consider holidays such as Christmas and Valentine’s Day; look at causes close to your heart. For example, add a pink ribbon to your product’s label in October; it becomes a gift for a survivor and it states that your brand supports and cares about the fight against breast cancer—perhaps a portion of your proceeds go to the cause.

There are dozens of holidays and special events that can boost sales and your brand’s image. As long as your label is the same shape and uses the same material, allowing for unique graphics on each version, Presto Labels can add all label versions together into one print run—saving you money! And remember, there are no plates or tooling charges.

Seasonal Labels


Link QR Codes to Customer Experiences

Posted by on June 6, 2016

Link your label to customer experiences with QR codesWhen snapped with a phone, QR codes link print media to the online world. QR codes lead shoppers to video, display product ingredients, and provide coupons and recipes. Anything you can put on a web page can be linked to your product’s label, and brands are getting creative with those links!

For example, a small brewery created multiple QR Codes that were printed on their beer labels. When snapped by phone, one QR code displayed funny pick-up lines, another QR code linked to video clips showing the art behind their brew, and yet another QR code linked to jokes. The brewery started having fun with it, changing the landing pages to which the QR codes were linked, enabling customers to post selfies with their brew of choice, read horoscopes, or participate in contests and treasure hunts. Customers took note, and the QR codes made this brewery stand out from the pack.

The best companies spend countless hours brainstorming ways to add layers of meaning to differentiate themselves from their competitors and to better connect with their customers. QR codes are one more tool you can use to connect with your customers and develop your brand’s experience and personality.