Posted by Jeremy Jarratt on August 16, 2019
Once upon a time, product packages were merely a container and a label for specifying product details. The only difference between one product and another was the product details and maybe the manufacturer. Today things have changed. Product packaging and labeling must do more than indicate product details. They must catch the consumer’s attention amidst loads of similar products on the shelf. Products must speak for themselves and entice customers to pick them from the store shelf.
Graphics play a fundamental role in product labeling and help your product stand out on the shelves. A popular adage affirms that a picture is worth a thousand words. Similarly, in product labeling, pictures –graphics- are worth a thousand sales when chosen well.
If you sell fresh farm products, then a graphic of a farm animal would be great. Images of farm animals portray a product is natural and organic. Dairy products such as yogurt and cheese and animal feeds often contain the image of cows grazing.
Graphical elements like color help your product to stand out on the shelf. Many businesses use the color white and green to communicate a message about their product. The color white, for example, inspires purity and freshness while green depicts life and organic. One study reveals that a candy bar with a green label is perceived to be healthier than one with a red label even though the calorie content is the same. Additionally, you can use bright colors for your packaging. Bold and vibrant colors not only complement a design but also make the product visible.
Health positioned food brands are notorious for using images of nature. According to the global diversified packaging supplier Sonoco, consumers are more likely to buy a product that is ‘natural-looking’ even if it is more expensive than other products.
Illustrations are a trendy way of making your products stand out on the shelves. They can be strategically designed to show how a product fits into a consumer’s lifestyle. Illustrations are proving to be more inventive than traditional graphics because of their uniqueness, distinct style, ability to harness brand storytelling, and making your brand appear human.
Use the image of a leaf to indicate that a product is organic, gluten-free, or suitable for vegetarians. When choosing products on a shelf, a vegetarian shopper looking a gluten-free product may choose the one with the picture of a leaf. Also, an image of a leaf on a label can imply freshness, especially for groceries and fruits.
Use images of pets for your pet food labels and packaging. Pet images help to connect with people’s hearts and heads as they shop. Ensure you choose the right breed during your selection process because it says a lot about your product. Instead of portraying pure breeds only, you can depict mixed breed pets on your labels to show customers that you care for pets across the board.
Graphics offer a great avenue to create first impressions and nurture interest in shoppers. Graphics, when done in sync with your products offerings can help beat competition.
Contact Presto Labels & Packaging for graphics that will fly your products off the shelves.