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What is BOPP? 7 Reasons to Invest in BOPP Labels Today

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As a small to medium-size business, your livelihood hinges in great part upon your ability to gain market traction through your product labeling. An eye-catching, professionally-made BOPP label can often be the key to captivating prospective buyers. Below is a look at BOPP and some of the many benefits it offers as a trusted label solution.

What is BOPP?

“Bi-Oriented Polypropylene (BOPP) refers to the manufacture of polypropylene films using an orienting system. BOPP films are manufactured using a tenter frame sequential process or the double bubble process, in which a polypropylene (PP) film is oriented in two directions (machine and transverse directions).”

Dow Chemical Company

BOPP is an acronym for biaxially-oriented polypropylene, or the use of a special process to manufacture polypropylene films. In a nutshell, BOPP is polypropylene that has been stretched in two different directions; hence the “biaxially-oriented” component of its name. BOPP films were introduced in the 1970s and have risen in popularity as a means of packaging and labeling food and many other products. BOPP is often used for packaging and labeling of bottles, food products, cleansers, and other household products.

Which industries use BOPP labels?

Aside from paper, BOPP is the most popular material of choice for labels. BOPP’s proven performance and affordability have combined to make it the preferred label material for manufacturers in a host of different specialties. Here are just a few of the industries that are choosing BOPP for their labeling applications:

  • Bottling companies: To advertise the beverage brand and list ingredients
  • Food container manufacturers: For companies that sell labels for food storage products
  • Vaping and e-liquid companies: Vape stores are increasingly using BOPP labels to denote flavors
  • The hygiene industry: To prepare front product labels as well as back labels with ingredients
  • Medical equipment companies: To denote the manufacturer’s name and phone number

What are the top benefits of BOPP labels?

BOPP’s popularity has increased immensely over the past two decades. Its durability, adhesive properties, and resistance to the elements have propelled BOPP to its position as a leading material for digital labels and tags. BOPP is also cost-effective and versatile, making it a top option in the label printing industry. Here are some of the top benefits of BOPP:

1) Moisture-resistance

Unlike labels made with most other materials, labels created with BOPP film can be exposed to cold water or high levels of humidity without eroding. They are therefore a top choice for manufacturers whose products are frequently exposed to moisture or humidity.

2) Low toxicity

BOPP’s low toxicity is a primary reason why BOPP is used with labels for food and hygiene products. BOPP emits no harmful gases and polypropylene flakes or dust is not harmful. Finally, there are no special requirements for safe handling, other than avoiding spilling BOPP, which can cause a person to trip or fall.

3) Variable translucency

One of BOPP film’s greatest assets is its variable translucency. Labels fabricated with BOPP film can be clear, white, or metal-colored. The clear option is especially popular among food packagers and manufacturers who want consumers to be able to view their products through a clear label, while white-colored BOPP is a common choice for lip balm and other hygiene products.

4) Strong adhesive properties

“A number of standard test methods are used in the United States to measure the peel adhesion or bond strength of pressure-sensitive labels. These include ASTM D 903, ASTM D 3330, ASTM D 6252 and the TLMI 180° Peel Adhesion-Face Stock test method.” 

– Don Eppink, Adhesives and Sealants Magazine

Adhesive strength is one of BOPP’s greatest assets. When customers invest in BOPP labels, they can enjoy peace of mind knowing that they have selected a label that demonstrates stellar peel adhesion properties, even with labels designed for round or curved glass bottles.

5) Resistant to solvents and acids

BOPP’s resistance to solvents and acids make it a great choice for labels – especially those applied to household products and certain foods and beverages. For example tomatoes, beans, coffee, and some citrus fruits can be highly acidic. Even though they might not ever touch the label on the outside of a can, they may emit some gases that can cause most non-BOPP labels to deteriorate.

6) Impressive durability

“The main features of BOPP films are improved stiffness, high tensile strength, excellent optics and good water vapor barrier properties. BOPP films range from 15 to 50 microns and are most commonly 15 to 30 microns…Additionally, BOPP films can be treated with acrylic and PVDC coatings for better sealability and barrier properties.”

– Dow Chemical Company

Durability is the cornerstone of longevity for a printed label. BOPP is known for its strength and ability to endure significant wear and tear. Its plastic-based construction make BOPP far more durable than paper labels. Additionally, top label printing companies cure their printed designs to further increase their durability and resistance to the elements.

7) A captivating appearance

Even with all of the practical benefits BOPP offers, you cannot ignore BOPP’s gorgeous appearance. In addition to offering a higher clarity and gloss, BOPP’s higher tensile strength sets the perfect foundation for digital printing. And with its stellar durability, BOPP labels stand the test of time while paper labels deteriorate.

What does the future hold for BOPP?

“According to the report projections, the global BOPP films for packaging market is expected to witness a CAGR of 6.0% from 2017 to 2025. In 2017, the market was worth US$ 13,669.4 Mn and is expected to touch a valuation of US$ 21,736.5 Mn by the end of 2025.”

Persistence Market Research

Given the many benefits BOPP brings to the label design table, it is no surprise that BOPP’s popularity continues to grow. Market researchers across the globe point to the rapidly increasing demand for sophisticated, cost-effective packaging as a key factor that will drive the continued growth of BOPP. In fact, Persistence Market Research forecasts that the market will rise to over $21,736 million USD before 2026.

How do you choose the best label for your products?

As outlined above, there are many benefits to selecting a label made with BOPP material. However, there is more to creating a label than choosing the material. The best way to ensure that you select the perfect label for your products is to seek the guidance of an industry expert. The experts with Presto Labels have perfected the art of label printing and are eager to help you select the best label for your products. Here are just a few of the many reasons why you should choose Presto Labels for your label printing needs:

  • Over four decades of success in the label printing industry
  • Rapid job completion times
  • A wider selection of BOPP than most competitors
  • All labels are printed and converted in the USA
  • The ability to grow alongside your business

We invite you to contact us to learn more about the many ways that BOPP can enhance your branding. Our skilled label design experts have the tools and resources to create professional labels that will make your products stand out. We are happy to provide you with an instant quote and look forward to becoming your trusted resource for all of your labeling needs!